Original logo.
With this project, I was tasked with redesigning a logo for a non-profit organization. I decided to go with Reef Guardians due to their actions taken towards taking care of the ocean's reefs.
My role in this project consisted of researching the organization, sketching out variations of logo designs, creating the vectored logo on Adobe Illustrator, and creating mockup merchandise using the logo.
After conducting research on the organization, I created a mood board for the type of style I would want the logo design to be.
Using the mood board, I created 100 rough sketches of new logo designs.
After finishing my sketches, I selected two sketches to make in Adobe Illustrator. I decided to go with a sketch with a shield shape to reflect the organization's goal of protecting the ocean's reefs and being their guardian and a sketch that showed a ray, similar to their current logo, that was lifting up a water droplet, symbolizing how the organization helps lift the ocean, metaphorically, by working to keep the reefs healthy.
Out of the two logos, I went with the ray logo because I felt it showed more creativity and reflected more on the ultimate mission of the organization.
Once my logo redesign was finalized, I curated a cohesive business system and merchandise mockups utilizing the logo that I designed to showcase how the logo would hypothetically look on various different systems, like a business letter, envelope, hats, and more using Photoshop, Adobe Illustrator, and InDesign.